A joint initiative of Parley for the Oceans and Adidas has shown that recycling can be fashionable. As a result of this collaboration, Adidas created a collection of sports shoes using recycled ocean waste collected in the Maldives. This is how a refreshed version of the EQT Support ADV model came to being.
Suga yoga mats are gaining popularity in the United States. They are made entirely of processed neoprene foams, which are used in water sports. Business plan in harmony with nature – hats off!
Another project of the eco organisation Parley for the Oceans and Corona Beer – a line of luxurious sunglasses made from recycled plastic extracted from the oceans. The glasses are manufactured in Italy on the basis of plastics and waste collected on beaches. The proceeds of the sale are used to protect the coasts of islands which are particularly vulnerable to plastic pollution.
Adidas Parley swimsuits are made from ocean artificial waste processed into yarn. Recycled nylon reduces the use of natural resources and limits harmful emissions. This is a different approach to plastic, which does not have to be a burdensome waste, but rather a raw material on the basis of which new, valuable products of good quality and interesting design can be created.
IKEA continues to inspire its customers to be environmentally friendly. Another environmentally friendly solution developed by the Swedish brand is the Kungsbacka kitchen system. Furniture fronts were created with the use of plastic bottles, other elements were made of regenerated industrial wood. The design is kept in a timeless, minimalist style. The quality of the product is confirmed by the fact that the furniture’s useful life is about 25 years!
The Kenyan company Ocean Sole showed how to creatively solve the environmental problem.
Foam flip-flops which were dumped on the beach have become the material for …toys! The founder of the company noticed that the beached flip-flops were used by African children to create various toys. So she encouraged whole families to approach the matter like a business person would. Soon the first large order from WWF came and things really started to get going. The idea of social involvement and fighting for the improvement of the economic situation of the local inhabitants met with concern for the environment. Well done!
Pharell Williams continues to surprise – this time with his eco-sensitivity. An American music producer, singer and rapper, the founder of his own record label, Star Trak Entertainment designed the clothes which were part of “The RAW for the Oceans” collection. They are made of fabrics which are a mixture of traditional textiles and materials resulting from the processing of ocean plastic waste. There will surely be no shortage of those wanting to get involved in such a dedicated style!